From Type to Logo: The Best Logotypes from Around the World
- Автор:
- by Victionary
- Видавництво:
- Victionary
- Категорія:
- Фірмовий стиль та логотипи
- Мова:
- англійська
- Обкладинка:
- тверда
- ISBN:
- 9789887566595
- Рік видання:
- 2022
- Кількість сторінок:
- 272
- Вага:
- 1.120
2000.00 грн.
Про книгу
When it comes to building a brand, logo design is often one of the first few important steps in the creative journey. With so much more competition to contend with today, how can designers help start-ups and evolving brands put their best foot forward visually?
A key branding element used by many of the biggest companies around the world, a logotype revolves around a company’s name or initials and features typography as the main design approach. From Type to Logo details the processes of combining the two distinct design disciplines in a compelling book of case studies that make an inspiring reference point for budding and working branding professionals alike.