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"Writing is design" is a powerful statement that Michael Matts and Andy Welfl use to define the role that writers, or (technical) writers, should play in their teams and in the process of creating a product and user experience.
Words are no less important than visual images, structure, or technical perfection, because the user's perception, understanding, and mood depend on them. So for the final product to be coherent and harmonious, writers must be involved in the development at the earliest stages and constantly share their findings and developments with the rest of the team.
Clarity and inclusiveness of texts, adherence to the voice of the company and product, and the right choice of tone are undoubtedly important components of success, and they are given a lot of attention in this book. But effective communication in the team, which will ensure understanding and awareness of the common goal, is the key to text consistency and the best user experience.
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