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Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders and followers through his blog, online courses, lectures and bestselling books. Now, for the first time, Godin offers the quintessence of his marketing wisdom in one compact and accessible book. This Is Marketing tells you how to do work you'd be proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.
Real marketers don't use consumers to solve their company's problems, they use marketing to solve other people's problems. Their tactics are based on empathy, connection and emotional labor, not aggressive advertising and spam. No matter what your product or service is, this book will help you rethink how you present it to the world in order to connect meaningfully with the people who need it.
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