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How did Apple, Google, and Facebook become legends? Learn the formula for creating products that conquer the market. For every high-profile success story like Apple, Google, or Facebook, there are many failed projects that forced the companies to close down. The reason is obvious — most products do not meet the real needs of customers. However, there is a way to enter the circle of winners.
Based on the principles of Lean Startup and his own many years of experience, Dan Olsen offers a step-by-step model for achieving product-market fit, which has already helped launch successful products in companies such as Facebook, Box, Hightail, Epocrates, Medallia, and others.
How to develop an MVP and test it with customers? How to identify the target audience and their real needs? How to create a value proposition, feature set, and user experience that form a unique product?
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