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Architecture is a place where fantasy and cold calculation collide, and each new building becomes an icon designed to express history and reveal the culture of the country.
But behind the excursions, souvenir shops and tourist routes, something much more is hidden. The Sydney Opera House, the Eiffel Tower in Paris, the Peak Tower in Hong Kong are just a few of the world-famous buildings that shape the images of their cities and countries. Thousands of photos on social networks turn them into modern icons that are admired, and at the same time they become tools of manipulation and influence by the authorities. Their popularity is a branding tool: contours and shapes evoke stable images and thus turn architectural structures into objects of fashion and hype. Kisses against the background of the Eiffel Tower, funny “support” of the Pisan bell tower, marriage proposals among the clouds of the Burj Khalifa are no longer spectacular beauty. This is the engine of economic growth.
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