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Hype? Kolabs? Releases? Resellers? Raffles? Personalization? Welcome to the world of sneakers! Discover the evolution of sneakers: from sports shoes to cultural phenomenon.
Picked up by rappers and breakdancers, sneakers have moved from the sports fields to the street, becoming a must-have accessory that emphasizes the image. Now it is an integral symbol of streetwear. Sneakers have become a global sensation, a coveted collector's item and a multi-billion dollar industry.
This book features stories and iconic models from the biggest brands: Nike, Jordan, Adidas, Puma, Reebok, Converse, New Balance, Asics, Vans and more—as well as major collaborations and influencers from Michael Jordan to Virgil Abloh and Travis Scott.
This book covers everything you need to know about sneaker culture, its history, jargon, innovators and trends.
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