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How Design Makes Us Think goes beyond the obvious and superficial to explore the hidden signals designers use to engage audiences.
Design in any medium uses a combination of elements—types, images, shapes, and colors—to convey a message, but that message also creates thoughts and emotions that are not so easily articulated.
The book presents a wide range of examples from different fields, including publishing, product, digital and commercial design, and explores the techniques and tools designers use to influence audiences and convey implicit messages.
Each chapter of the book explores different moods and concepts — from romance to productivity, from humor to sophistication. The result is a unique and fascinating insight into the design process for practitioners and enthusiasts alike.
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