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Most people believe that the best way to motivate is through rewards or punishments, a common carrot-and-stick approach.
Daniel Pink proves that this approach is wrong. In this book, he explains that the source of motivation is the third drive—our innate need to control our own lives (autonomy), to improve and create (mastery), and to improve the world around us (purpose).
Companies that learn to create an environment that nurtures the third drive will have more productive and engaged employees. And people who understand how the third drive works will learn to manage their intrinsic motivation, be fulfilled, and enjoy their work.
“Drive. The Surprising Truth About What Motivates Us” is a unique book that has not lost its relevance for more than a decade and has helped businesses transition to a new approach to people management, and employees change their perception of the world and their lifestyle.
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