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This is a visual journey spanning more than six decades of the work of one of the most influential photographers of the 20th century, Richard Avedon.
For the first time, Advertising Avedon systematizes his advertising legacy from the 1940s to the early 2000s. From fashion shoots for Dior and Versace to provocative images for Calvin Klein, Avedon transformed advertising photography into a true art form.
The publication contains more than 300 works, many of which are published for the first time, as well as essays that highlight the photographer’s influence on visual culture and the commercial depiction of beauty, style, and identity.
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